Yellow Journalism

India media has resorted to sensationalism as the major technique of covering nees.It be on sports, politics, fashion entertainment etc. The use of catchy phrases and visual effects baked headlines has not left any field behind.When we switch on 9pm news debate and you will see some anchor just shouting consistently.A open newspaper news not matching the eye-catching heading this is a part of yellow journalism.

Yellow Journalism:-

Yellow Journalism refers to the use of sensationalism and half baked information while publishing news in order to attract more and more audience and increase TRP or circulation it is an exploitation forms of journalism and involves exaggeration of facts us of catchy headlines,visual effects, cartoons even fake news all this is a part of yellow journalism.

Under yellow journalism the facts are not so much researched and usually based on some perception. Yellow Journalism tends to show just one side of the story and on all occasions a site that does not even exist.The fake news circulating all over the social media is a part of yellow journalism.

History of Yellow Journalism:-

Yellow Journalism has been around since the late 19 th century. Joseph Pulitzer bought the newspaper New York in 1883.In his team he had a cartoonist named Richard.F.Outcault who highlighted the cartoon in the New York newspaper. His most famous cartoon was Yellow kid.Using colourful sensationalism and reporting in his newspaper. Pultizer launched a campaign against political corruption and social injustice in America with this New York world becoming the largest circulating newspaper in the country.Pulitzer supremacy was challenged by William Hearst in 1895 who bought the rival newspaper New York Journal. In 1896 Hearst took calls away from Pultizer in order to boost sales from his newspaper. But Pultizer refused to give in and hired a new cartoonist for his newspaper and continued posting the yellow kit. This fight over cartoons came to be known as yellow journalism.

Examples:- 

Earlier just a cartoon series yellow journalism later developed into something entirely different.All the half baked information or one sided facts.

Cases like Nirbhaya Rape Case,Aarushi Murder case and Sushant Singh Rajput suicide case,Virat kholi disappointed on clicking the photo of his baby are sensalised.

Media and Yellow Journalism:-

Media act a new law of breaching the family privacy,fancy headlines death analysis at the time when the entire nation was noaming shows how media is hungry for TRP.The thing is when media shows how drap priorities over yellow journalism happens when your aim is increasing in TRP rather than providing actual and factual information.When media houses are industrialized or manufactured content out of nothing, yellow journalism occurs.